Intellectual property is some of the most valuable owned by a business, and these intangible assets are worth protecting as much as possible. Crumbl Cookie, a business dedicated to making specialty cookies at different locations across the country, has sued two other cookie companies over the alleged theft of its trade secrets and trademark infringement. Like Crumbl Cookie, Texas businesses have the right to take legal action against parties that infringe on trademarks or steal any type of intellectual property.
Battle of the bakeries
A trade secret includes intellectual property such as secret formulas, processes, client lists, operational functions and other types of closely held information that sets a business apart from competitors and provides economic value. It is critical for a business to take all necessary steps to protect its trade secrets as much as possible. The theft of a trade secret can be devastating for a business, and it could be grounds for a legal claim.
Crumbl Cookie filed a lawsuit against two competitors, Dirty Dough Cookies and Crave Cookies. While the lawsuit was initially over trademarks, Crumbl then made new accusations against Dirty Dough for trade secret misappropriation. Crumbl alleges that a former employee provided the competitor with access to confidential cookie recipes and other business information.
Navigating business claims
A company that experiences a theft of its trade secrets has the right to take whatever legal action is necessary to shield its interests. Through a civil claim, it may be possible to stop the ongoing theft and recoup financial losses. If there is suspicion of the misappropriation of trade secrets or trademark infringement, it may be helpful to speak with an experienced attorney.